Yes, but just how ethical am *I*? (Is this blog’s name ‘over the line’?)
Something that’s gnawed at me since I started blogging: Am I being pretty bad by calling this blog, The Robb Report?
The 
Robb Report, of course, is “The Global Luxury Source”. They’re a reliable destination for Rolls-Royce reviews. We can all probably agree that my blog and the Robb Report travel in different circles.
I’ve known about the magazine for years, most likely from seeing it in doctors’ waiting rooms. And when choosing this name for my blog, one of my reasons was the humor arising from the contrast of the two Robb Reports, for those who are familiar with the senior mark holder.
But I wonder, (1) is what I’m doing ethical? And (2) am I infringing on Robb Report’s mark?
I’ll think about these more after this never-ending final exam period is over.
I do believe a parody is in order here, to play it safe and have fun. You should copy this cover with a photo or illustration of yourself in some typical Oregonian wear, with a typical Oregonian girl equipped with striped socks and hiking gear or something, sitting in your Volvo. Think the jet setting Robb would get a kick out of it or try to sue you? If you don’t go for parody – what *are* you standing on, to not make this infringement? Is the mere fact that you’re addressing a different audience enough?